Improving the performance of the editorial team

Dashboard

About the project

The company uses a content management system (CMS) to upload the editorial and journalistic content which then gets published in their mobile app experience.
The current version of their CMS is not yet aligned with the editorial team’s needs and way of working. They are the main persons to use the CMS and are responsible for the content in the app. Next to a great user experience, the content is a great deal of their product!

Problem

The company use a (CMS) to upload editorial and journalistic content... However, the current version is not aligned with the needs of the editorial team and the business.

Goal

Improve the experience of the content production process of the editorial team and the performance of the Dashboard.

Additional Information

The company has deals with publishers to license articles. These deals are individual per publisher and so are the prices per article. These deals also determine how many articles are allowed to use from the respective publisher per month. Performance of article reads/access will determine further investments and deals with certain publishers.

The editorial team’s content production process is quite dynamic and it is currently hard to be fully reflected in one platform.

 

Research

Defining why will use the product (Dashboard)

To begin the exploration, we interviewed the 4 editors (our users):

Important notes of interviews with editors:
Why and How?

EDITORIAL TEAMS PRODUCTION SCHEDULE - PUBLISHING 4 TIMES DURING THE DAY

Tasks:

Work on individual topic, Proof read coworkers topic, Hand in topics for approval, Publish topics.

Insights/Needs:

General Daily Business of an Editor

ONCE THE NEWS TOPICS ARE DISTRIBUTED

Insights based on Tasks:

Editor Needs:

Goals & Tasks

Based on the interview: Features: Automate Editor’s team tasks, display accurate data and information about the work flow/status. Needs: Align Editor’s team needs to the CMS and saving time.

Brainstorming

Key Screens

Solution:
Improve the workflow of content creation, simplifying tasks and reducing frictions with the content editor.

We have simplified the user flow so that Editors can have a faster editing process, we have also centralized all tasks in the CMS to have a better overview of teamwork, improving performance and collaboration with the rest of the team.

Before:

After: